Last Updated: February 2026
Inverse Gratitude ("Inverse Gratitude," "we," "us," or "our") is a digital content service operated by Inverse Gratitude LLC, an Illinois limited liability company. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you use our services, including our website, mobile application, and SMS/text messaging program (collectively, the "Service").
(a) Account Information. When you use our mobile app or website, we may collect:
(b) Usage Data. We collect information about how you interact with the Service, including:
(c) Subscription Data. If you subscribe, we store your subscription status, expiration date, and transaction identifiers from Apple or Stripe. We do not store your credit card number or payment details—those are handled entirely by our payment processors (see Section 6).
(d) Device Information. If you enable push notifications, we store a device push token to deliver reminders. We also store the platform type (iOS or Android).
(e) Anonymous Accounts. Our mobile app may create an anonymous account on first launch so you can begin using the Service immediately. This account is identified by a random identifier and does not contain any personal information unless you later choose to link an email address.
(f) Standalone SMS Consent. Your consent to receive SMS messages is collected as a separate, affirmative action. By using our website or mobile app, you are not automatically enrolled in our SMS program. Consent for messaging is not a condition of any other agreement or service we provide.
We use the information we collect to:
We do not use your information for behavioral advertising, profiling, or automated decision-making.
The reflective stories and prompts delivered through the Service are generated with the assistance of artificial intelligence. These stories are pre-generated, reviewed, and curated before being made available to users. No user data is used as input to AI content generation, and no personal information is shared with AI model providers for this purpose.
We maintain a strict SMS privacy policy to comply with mobile carrier standards:
No Third-Party Marketing: Your mobile number and SMS opt-in data will not be sold, rented, shared, or traded with third parties or affiliates for marketing or promotional purposes.
Restricted Sharing: We do not allow third parties to send you marketing messages using your information.
Service Providers: We share your phone number only with trusted service providers solely to facilitate the technical delivery of our messages to you. These providers are contractually prohibited from using your data for any other purpose.
You are always in control of your participation:
Opting out of SMS messages will stop future messages, except for a single confirmation message to acknowledge your request.
To provide our Service, we use a limited number of trusted third-party providers:
These providers are prohibited from using your data for any purpose other than facilitating the Inverse Gratitude experience.
We retain your information for as long as your account is active or as needed to provide the Service. If you delete your account, all personal data is permanently removed (see Section 8). We take reasonable administrative, technical, and organizational measures to protect your information, including encryption at rest and row-level security on our database. However, no method of digital storage is 100% secure, and we cannot guarantee absolute security.
You may delete your account at any time from within the mobile app settings or by contacting us at hello@inversegratitude.com. Upon deletion, all of the following are permanently removed:
Deletion is irreversible. Anonymized, non-identifiable data (such as our content library) is not affected.
The Service is not intended for children under the age of 18, and we do not knowingly collect personal information from children under 18. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.
Our website, app, or messages may contain links to third-party websites. This Privacy Policy does not apply to services not operated by us. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date above. Your continued use of the Service after any changes constitutes your acknowledgement of the revised Privacy Policy. Material changes to our SMS practices will always be accompanied by an opportunity for you to opt out via the STOP keyword.
This Privacy Policy and any disputes arising out of or related to it shall be governed by and construed in accordance with the laws of the State of Illinois, without regard to its conflict of laws principles.
If you have questions regarding this Privacy Policy, please contact us at:
Inverse Gratitude LLC
hello@inversegratitude.com